Urban because we are right in the historic center of Florence in the completely renovated and pedestrianized Piazza Santa Maria Novella, brimming with vibrant restaurants and cafés and featuring a lovely new rose garden. Best, because you will be pampered by excellent, attentive service, provided with dedication and passion by our well-trained, helpful staff who will always greet you with a sincere smile. We’re always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.The best because many of our rooms - all warm, inviting, and furnished in contemporary style - afford peerless views like that of the church and square of Santa Maria Novella and Florence's major historic buildings and monuments. The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. If you see an Experience Award Winner label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Viator over a 12-month period. You’ll see some experiences with a “Promoted” badge, which means that the operators of those experiences have agreed to pay Viator more to have their experience highlighted. You’ll see explanations of what those sort options mean when you select them.
On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. That’s why we offer many ways to help you find the right experiences for you.
Viator wants to make your searches as relevant as possible. It is not necessary to have booked an experience through Viator (or Tripadvisor) to submit a review of an experience to the Tripadvisor site. Tripadvisor reviews that appear on the Viator site are subject to the same checks and moderation processes as set out above. After publication, our team checks each review reported to it as not meeting our publication criteria. All you need to do is click on the link provided in the email. In some cases, we will also send you an email asking you to validate your review before it is published. When the system detects a problem with a review, it may be automatically rejected, sent to the reviewer for validation, or manually reviewed by our team of content specialists who work 24/7 to maintain the quality of the reviews on our site. If the system detects something that contradicts our publication criteria, the review is not published. Before publication, each review goes through an automated tracking system, which collects information for each of the following criteria: who, what, how, and when. You can only submit a review or rating of an experience to Viator if you were the person who made the booking through Viator.
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